With the fittest athletes in mind, PUMA has completely reconfigured the industry’s basic cross-training shoe, the result is the all-new FUSE strength trainer. Renovated with equal parts function and finesse, designed to reconstruct your muscles and mentality, worn by seven-time Formula 1 World Champion Lewis Hamilton.
FUSE was built in partnership with PUMA’s athletes, a community that has shared their training insights to engineer a shoe made to withstand the toughest workouts. With a 4mm drop and a wide toe box, the FUSE gives you a stable stance while the internal midsole provides shock absorption. To kick it up a notch, durable PUMAGRIP provides all-purpose traction while a TPU heel clip offers a boost of support. It’s a shoe that doesn’t shy away from any workout. It shows off.
- GRIP: PUMAGRIP rubber for maximum traction and durability during training movements.
- SUPPORT: TPU heel clip for support where you need it most.
- STABILITY: Low and wide with an internal midsole for a stable stance.
Prepare to challenge yourself in 2021 and make sure you have the right tools to do it, the all-new FUSE has been tried and tested by PUMA’s athletes, including Formula 1 World Champion Lewis Hamilton.
FUSE will be available starting January 25th on PUMA.com, PUMA Stores, Studio 88, Takealot and selected stores for a retail price of R2299.
Brett Bellinger – Marketing Director, PUMA South Africa – firstname.lastname@example.org
Doug Carew – Splash PR – email@example.com
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 14,000 people worldwide, and is headquartered in Herzogenaurach/Germany. https://about.puma.com/