PUMA will pilot an innovative production process to use existing football jerseys to produce new ones. This initiative is aimed at reducing waste and paving the way towards more circular production models in the future.
PUMA and Lega Serie A have announced a new long-term partnership which sees PUMA become the league’s official technical partner from the start of the 2022/23 football season and will be the official match ball provider for all games in Serie A, Primavera 1 competitions, the Coppa Italia, Supercoppa and eSerie A competitions.
PUMA has unveiled the Netherlands and FC Barcelona superstar Memphis Depay as a new global ambassador for the brand in a long-term partnership.
From the streets to the world’s biggest stadiums, PUMA has today unveiled the Origin pack featuring eye-catching special editions of the ULTRA 1.3 and the FUTURE Z 1.2. The pack celebrates the origin stories of the next-generation PUMA gamechangers.
Kicking off the year with a bang, PUMA has today launched the Flare pack featuring fire new editions of the ULTRA 1.4 and the FUTURE Z 1.2. The explosive new pack is inspired by the most passionate matchday atmospheres in world football.
PUMA has teamed up with PUMA athlete, Olympique Lyonnais football star and Iceland national team captain Sara Björk Gunnarsdóttir to launch authentic content chartering Sara’s pregnancy journey through to her return to elite level sport.
Global sports company PUMA has developed ULTRAWEAVE, its lightest ever performance apparel technology engineered to deliver the game’s fastest football jersey.
Global sports company PUMA has today unveiled the AC Milan Third kit for the 2021/22 season to be worn by the men’s, women’s and youth teams, in their respective competitions. (more…)
Global sports company PUMA has today unveiled the Manchester City Third kit for the 2021/22 season. The bold new progressive jersey takes traditional design and rewrites the rules to push the boundaries of football kit design. (more…)
PUMA today unveiled progressive and refreshing Third Kit designs for 10 of their top European clubs in a digital launch event ‘The Show’ streamed on PUMA’s YouTube channel. (more…)