With a new Premier League season just around the corner, the kits for 2020-21 are beginning to drop thick and fast.
Too jazzy? Not a chance. Arsenal’s latest kit has to be one of the coolest designs in Europe so far. The Gunners had a beauty last season but adidas has gone better for the coming season.
The funky pattern gives this a retro 90s vibe without going OTT, while still looking smart. The shade used for the pattern looks really smart and, of course, the trademark white sleeves just set the whole thing off right. White shorts and red socks complete the look.
‘Emirates Fly Better’ is a pretty inoffensive sponsor, aesthetically speaking, meaning the hard work hasn’t been ruined by a naff splodge (see Chevrolet).
Just an all-round banger from adidas, to put it bluntly. Arsenal will be wearing it from this point on.
Brighton and Hove Albion
Brighton are clearly telling the world they mean business this season, with the release of their very swanky pinstripe home shirt ahead of the new season.
Gone are the bold stripes of old, and in comes a much-smarter design. You almost feel you could wear this in the office with a tie and a button top blazer and get away with it … the mark of any good football shirt (well, the mark of any good office shirt, at least). We like it, and clearly Adam Lallana does, too.
A slightly plainer offering than last season, and the new sponsor does make it appear as though the Blues are lining up with 11 left backs.
The dark-blue trim is a nice change, and there’s certainly nothing wrong with the paving-style design – it’s just starkly simple compared to the last 12 months. It won’t turn heads, but sometimes playing it a bit safer is worth it.
Chelsea will be lining up in the new kit for the remainder of this season.
It split the FourFourTwo office, this one. Some thought it was ‘dreadful, like something from the A League’, while others thought it was ‘pretty cool, like something from the J.League’.
Light blue – sorry, arctic blue – the patterned design is supposed to pay homage to London’s famous tailors, and apparently pops with ‘millennial swagger’. No, we’re not entirely sure, either.
While we don’t see Hummel kits quite as often other major brands, it has long been popular with fans. So, although some of Umbro’s Everton efforts have been great, Toffees won’t be too upset by the change.
The new home kit is an excellent example why: understated, retro, and immediately recognisable as a Hummel design. It started flying off the shelves as soon as it was available for pre-order.
At a quick glance, it looks very similar to last year … and the year before that … and … well, you get the idea.
But check again and there is one very key difference. The sponsor! ‘Thailand Smiles With You’ adorns the front of this season’s kit, in place of the usual King Power logo.
This follows a partnership between King Power and Tourism Authority of Thailand and bids to promote travel to the country to help its economic recovery from the coronavirus pandemic, with the City owners dominating duty-free retail in their homeland. So, it’s sort of for a good cause, too.
Manchester City have pushed the boat out a little this year in terms of design, whilst simultaneously staying true to the traditions of their great city.
The pattern is inspired by the iconic mosaics located in the creative hub of Manchester’s Northern Quarter, which adds a little bit of authenticity to a pattern as bold and unabashed as Liam Gallagher.
It actually looks a little bit like sunshine on a swimming pool but, ya know, every great design looks a bit weird.
Brand: Under Armor
The sash is back! The new Southampton strip is a regal affair to mark the Saints’ 135th anniversary.
We’ve not seen a white-on-red sash from them before, but this is likely to be popular, after a few years of mixed reactions to home shirts. We think it looks pretty smart – though, let’s be honest, not quite as cool as the third kit …
It’s unusual to joint release a third kit with a home kit without revealing an away shirt – but you can see why the Saints made that call.
This red-on-white sash plays homage to Southampton’s first-ever shirt back in 1885, and was revisited for their 125th anniversary a decade ago.
Presumably the Premier League’s international market played a role in deciding not to use this as a home strip (teams in red tend to be more popular globally) but there’s a good chance this will be the nicest kit in the top flight next season.
Aesthetically, it’s great. The kind of timeless classic shirt that both Umbro and West Ham are great at churning out.
A 125th anniversary special, it is a lovely design and works well with the current, simpler badge.
The problem is that, well, it looks a lot like a fifth anniversary shirt of their 2015-16 kit.
Black and gold: no surprises there, then. Darker sleeves than we’re used to seeing are a nice new touch, though, and make this season’s design different enough from the last to be worth the investment.
The downward orange arrows covering the shirt seems an ominous choice, but Wolves’ gaggle of seriously talented Portuguese stars shouldn’t be too fussed with that.
Another betting sponsor (they’re everywhere, these days) detracts a little, but we’re really finding fault for fault’s sake to be quite honest.
You may also like