Inter Milan have unveiled a new badge to mark their 113th birthday, to mixed reviews on social media.
The new badge is a scaled-back version of the old design, with the gold central plate most notably absent in the new design. Black and blue have been retained around the outer edges of the badge, which is now predominantly white.
— Inter (@Inter_en) March 30, 2021
Alongside colour changes, the lettering has also been simplified. Inter’s ‘IMFC’ acronym has now been reduced to just ‘IM’. The move has been criticised by fans of the club on social media – with the decision likened to Juventus’ controversial badge rethink in 2017.
Please someone explain the reasoning. An iconic European logo stripped of tradition, for what?
I can understand Juventus, that was a dramatic shift to modernise, to be more usable.
This badge change for Inter Milan seems short-sighted. Rebrand for rebrand’s sake. pic.twitter.com/Jeo7NluebP
— Nick Thompson (@NickThompson20) March 30, 2021
The move comes as part of sweeping changes at Inter, who also announced earlier in the season that they would no longer wear Pirelli on their shirts. The tyre manufacturer had been a sponsor of the Serie A side since 1995.
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