SA Rugby and FNB confirmed on Tuesday that the South African banking giant has extended its sponsorship of the Springboks for a further five years.
The new agreement will stretch FNB’s association with the team to eight years in total, with the bank’s iconic acacia tree logo to continue to feature on the jersey above the playing number.
Renewal discussions began before last year’s World Cup and were concluded before the onset of the Covid-19 pandemic.
‘We are delighted to confirm FNB’s continued association with the Springboks,’ SA Rugby CEO Jurie Roux said. ‘FNB has been a great partner since they joined us in the 2017 season and have supported us in many ways beyond a pure sponsorship.
‘They showed faith in the Springboks at a challenging time, but I trust and believe that we have been good for each other as the team has developed and enjoyed success in 2019.
‘It’s worth noting that our renewal conversations began long before the Rugby World Cup to underline the nature of the relationship.
‘We look forward to continuing our successful relationship in the seasons to come,’ Roux added. ‘SA Rugby is proud to partner with one of the strong pillars of South African business.’
FNB’s logo first appeared on the team jersey in the Castle Lager Rugby Championship Test against Argentina in Port Elizabeth in August 2017.
‘We are honoured to continue our association with the Springboks,’ FNB chief marketing officer Faye Mfikwe said. ‘FNB is immensely proud of the team’s achievements and commitment to unifying the country to foster social cohesion.
‘Over the last four years, our collective contribution has provided a platform for South Africa’s youth to showcase their sporting talent on the global stage.
‘The Springboks not only inspire South Africans to have hope but also strive to build a stronger nation. We are looking forward to continuing a winning journey with the team.’
Photo: Hannah Peters/Getty Images
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