Puma and the Italian Football Association have unveiled the Italian national team’s new away kit design as they prepare for their upcoming match against France.
Mural of Marco Verratti, Gianluigi Buffon, and Giorgio Chiellini reveals a ‘New Shirt For a New Era to be First Worn’ during Italy matches against France in Bari.
PUMA and FIGC revealed the design of the new Italy away kit yesterday with a modern anarmorphic approach.
As the sun rose across Southern Italy, renowned artists 3D Joe & Max were hard at work painting a large mural of Marco Verratti, Gianluigi Buffon and Giorgio Chiellini wearing the new kit, with a 3D effect that drew a big crowd in Bari’s Piazza del Ferrarese.
This new shirt for the next era of Italian football will be worn for the first time on pitch when Italy play France in Bari tomorrow night.
As Gli Azzurri look ahead to the qualification campaign for the 2018 FIFA World CupTM under the new leadership of Gian Piero Ventura, this new Italy away kit has a new innovative design to mark this next footballing chapter.
The secondary colour to the traditional white moves away from Azzurri blue to navy – visible underneath the v neck collar, sleeves and bottom of the shirt with a carbon fibre sublimation print that carries an essence of speed and power.
A structured jacquard graphic is derived from the FIGC crest with a dynamic chevron effect on the chest, keeping the nucleus of Italian flair but with a fresh energetic design. Longer sleeves complete the sleek and modern look. Furthermore, the shirt has a similar broad design to the 2006 away kit to mark the 10th anniversary of Italy winning the FIFA World Cup in Berlin.
Longer sleeves complete the sleek and modern look. Furthermore, the shirt has a similar broad design to the 2006 away kit to mark the 10th anniversary of Italy winning the FIFA World Cup in Berlin.
PSG and Italian midfield Marco Verratti insists that the entire Italian squad is looking forward to donning their new away kit as they challenge for a place at the World Cup in Russia.
‘I like to see new shirts being revealed in interesting ways, through this street art we can reach our fans and give them a great experience of the Italian football team,’ Verratti said.
‘The shirt is a beautiful one and all players look forward to wearing it as we begin new challenges on the way to Russia.’
The 3D mural will remain in Piazza del Ferrarese for the next two days, as Italian fans gather ahead of the friendly game against France tomorrow night. #ForeverItalia